Citizens Bank of Edmond Ads

 

This ad was featured in the 2020 Edmond Calendar of Events publication, playing into Citizens’ overarching brand theme of “here for you.” This theme unexpectedly turned out to be a major part of their strategy for handling the COVID-19 crisis, going all in to help customers and small businesses continue to succeed through this trying time and even receiving national recognition for their PPP program.

I had also proposed this ad for the Calendar of Events:

Just like the chosen ad, this one plays into that theme of “here for you” with a striking community-based image of a barn raising with the Citizens logo woven into the image, just like Citizens has woven itself into communities around Oklahoma.