![](https://freight.cargo.site/t/original/i/15cfd3ee497f1133fc7677f490a0985a4cdb0f3970f405d8cfa51cea84967dc8/LearnFresh-Portfolio-Graphics_00.-COVER.png)
Learn Fresh Portfolio Graphics
June 2020 for Nominee DesignGraphics created to show off the new brand for Learn Fresh on Nominee’s portfolio site.
![](https://freight.cargo.site/t/original/i/7f126328625ee032efdbf1462124596d92bd1ad03101eec54d3c3ba3a20c55da/LearnFresh-Portfolio-Graphics_03.-VIS-ID-logo.png)
Nominee’s brand design team created an impactful visual identity system to best represent the organization’s goal of inspiring social, emotional, and STEM learning in underprivileged kids.
![](https://freight.cargo.site/t/original/i/60c0affb9096e5cb49f8805f1d6043cc6f86a2c5bf63fe3ffedd8bffba143a09/LearnFresh-Portfolio-Graphics_01.-OVERVIEW.png)
As the launch date grew closer, I was assigned to create graphics to accompany the case study on Nominee’s portfolio page. I used existing brand styles to create images that showcased the styles in context, but the fact that this was a graphic for our own portfolio gave me the freedom to be a tad more creative with some of these graphics, most notably the ones that tie in to their values or social-emotional development, student engagement, and STEM learning.
![](https://freight.cargo.site/t/original/i/f69d892f7b70ac09cf01f51c9c3b716457bc281e6af2d2da972750a8f713bf51/msg-2-social-serotonin.jpg)
I used patterns and elements used in the brand application to create graphics for these values that are abstractions of the neurotransmitters that relate to each of them.
![](https://freight.cargo.site/t/original/i/ee193792baee919e1d544fb1556b0b508332da859b7f2ffca84149ee4f8b7a70/msg-3-engagement-dopamine.png)
EMOTIONAL DEVELOPMENT: SEROTONIN
Its biological function is complex and multifaceted, modulating mood, cognition, reward, learning, and memory.Description from Wikipedia.
ENGAGEMENT: DOPAMINE
Dopamine signals the desirability of an outcome, which in turn propels the organism's behavior toward or away from achieving that outcome.Description from Wikipedia.
LEARNING: GLUTAMATE
Because of its role in synaptic plasticity, glutamate is involved in cognitive functions such as learning and memory in the brain.Description from Wikipedia.
![](https://freight.cargo.site/t/original/i/c929ed63e74415a343271c9a58a14e85b9d5cbeb96984fae7ef7721c7293ffef/03.-MSG-stem-glutamate.png)
In addition to these neurotransmitter graphics, I created images showing off various real-life applications of the brand, including banners, social media/web mockups, business cards, and stickers.
![](https://freight.cargo.site/t/original/i/2a9d7d6aa11053edcbc62eee714f48dd2f510215c9a20ec9d45745f3471ddc02/LearnFresh-Portfolio-Graphics_03.-VIS-ID-posters.png)
![](https://freight.cargo.site/t/original/i/b4b47827884861e5913e11c05d115ec09293d87f90473bd944206f4fec703de9/mobile.png)
![](https://freight.cargo.site/t/original/i/cbaa897cc5e7fc9205dc6ccf2b9f50912d87b8ba0a8edea1630ef91fbea33f2c/LearnFresh-Portfolio-Graphics_03.-VIS-ID-business-card.png)
![](https://freight.cargo.site/t/original/i/e7d46a36668d321db8658e1fd26724daee00a716c8967cdd68d37013fed33b70/stickers---pins.png)
My favorite application concept I created was a simple out of home ad that emphasized the active energy of the brand with a scrolling marquee.
![](https://freight.cargo.site/t/original/i/ba9073ede0414162e3b87fb13f558e4028deb90ad204d23f30dba97f2f533be1/ooh-motion.gif)
![](https://freight.cargo.site/t/original/i/ae96a4cc2aaa503eff3fa61c673d5318daf88119c64f5fc142eba227c78c27d7/LearnFresh-Portfolio-Graphics_03.-VIS-ID-blk-logo.png)
Learn more about Learn Fresh at learnfresh.org.