In my time at Nominee, I put together many brand guides for our clients. Respond Flow was different. They wanted a brand guide based only on their website, as well as some brand recommendations, collateral options, and an app icon.
![](https://freight.cargo.site/t/original/i/021a39a71291930f25a3bd17a5976e63ad57ea9cd51b70bad1c0339a7ac35e45/RespondFlow-BrandStandards2.jpg)
![](https://freight.cargo.site/t/original/i/b3761f34af9ee3b5632788ea09df279cc71bd4c89ec23fd01c2d0d514da5461b/RespondFlow-BrandStandards4.jpg)
![](https://freight.cargo.site/t/original/i/64e70945f632988813d69300df40db0b1d1ca6831393985f0b463d5b803ef0f5/RespondFlow-BrandStandards14.jpg)
![](https://freight.cargo.site/t/original/i/55635f5222bbdb4ed48dbd33e284a97d82c231fe03ed78a9d72a636afb5b9c16/RespondFlow-BrandStandards9.jpg)
Less than a week before the deadline, Respond Flow pushed an update to their website with new fonts, colors, and styles — even the colors on the logo changed.
I had to work quickly to update the brand guide and collateral items with the new look.
I had to work quickly to update the brand guide and collateral items with the new look.
![](https://freight.cargo.site/t/original/i/01b186e9d6037f41d10457275d025254affe24c0a8d75a5d197a91a8bfa6e8bc/RespondFlow-BrandStandards13.jpg)
![](https://freight.cargo.site/t/original/i/8fa8c75eefe98807b42a4ed9092fa6216e9175ef316d23a994fa822defec7670/RespondFlow-BrandStandards8.jpg)
![](https://freight.cargo.site/t/original/i/4d4b5f418bbeeb9e7703f8800a55620af4acd7470a3be94a50e9825ce871277e/RespondFlow-BrandStandards10.jpg)
![](https://freight.cargo.site/t/original/i/ed2cf044ceba870b19afc8c7ae1be240ba1dfa356cea5789cdd933a5badcc429/RespondFlow-BrandStandards12.jpg)
After the standards had been written, I put together a range of different collateral options and an app icon.
![](https://freight.cargo.site/t/original/i/180fefcf1f170cade89d57c6a06113a5e235393ce5d34c49a9a410fb25caf02e/tote.jpg)
![](https://freight.cargo.site/t/original/i/5c6a1933d966782d81e6e5c652001b0ad5238eb33ca805fe86aa4b6c79a648d8/hoodie-blue.png)
![](https://freight.cargo.site/t/original/i/85ef314bc5f9d6ca6ac83454813c9090bc658f4ae37c616e16bf1b30e21848d7/RFpinkhoodie-hx878d95.png)
![](https://freight.cargo.site/t/original/i/50de59e57494576c2c3f80280cb35bf1a535cc6f657da284a63c282cc9944d88/shirt.png)
![](https://freight.cargo.site/t/original/i/6f6927e40f1940899e186d676ac6bf9f86a74b4eab86b2f8fafc4352a3ef0c37/shirt3.png)
![](https://freight.cargo.site/t/original/i/aff4121f16f1f1c3ec379342c2b171b3b797071e178a9cb3c635515a314742e8/iPhone-11-Pro.png)
![](https://freight.cargo.site/t/original/i/d0b726085377159d32ae70826d5c040dbca43525990bd7d97a543a9e9bd362e9/socks-copy.jpg)
![](https://freight.cargo.site/t/original/i/46378b95a4305395d7a807131d5611140b7bfb7603eb616355a4ce832181fbbd/popsocket-copy.jpg)