Strut Your Stuff

SS21


Strut Your Stuff is a concept brand that began as a logo I created for a design test in early 2021. Later that year, I was tasked with creating a fictional brand and using it to create a variety of social media posts using templates I had designed for Tailwind Create. This was a way for us to flex the power of the app by showing what a creative pro could do with it.

Along the way, I crafted a pretty strong brand identity trough photo curation, a loose color palette, and a distinct brand voice with consistent messaging.










Strut Your Stuff is a fast fashion brand that appeals to the modern & forward thinking consumer, selling stylish but simple pieces that can adapt to any setting or any style.